Meet Josephine Fullerton-Coles
FOUNDER & LEAD DESIGNER AT Be.
I have been a designer and creator all my life – making floor plans out of fallen leaves as a child; providing furnishing and styling advice to friends and flatmates; and renovating two family homes. In my first career created iconic brands in New Zealand and overseas, managing large projects on time and to budget. These creative endeavours have always been fueled by my ability to visualise the possibilities and my love for bringing dreams to life.
Designing and building my own home was a lifelong dream that changed my life. During my second major renovation project, I earned my Diploma of Interior Design, studied CAD drawing and completed various interior design projects in Mount Maunganui. These experiences confirmed my love and talent for the craft. After completing my home, I became an interior designer and established Be, a full-service interior design consultancy specialising in kitchen and bathroom design, with the aim of making people's everyday lives more enjoyable through exceptional design.
The Story Behind Be.
The name Be. reflects the feeling we believe every home should create - a place where you can feel comfortable, relaxed and completely yourself.
Building or renovating a home can quickly become overwhelming. There are countless decisions to make, and the best outcomes require more than beautiful ideas alone. They require a deep understanding of how people live, thoughtful collaboration and carefully considered design that works in real life.
At Be., we take the time to understand your lifestyle, priorities, and how you want your home to feel. By combining creative thinking with practical knowledge and technical expertise, we create spaces that are beautiful, highly functional and designed to enhance everyday living.
We specialise in kitchens and bathrooms because these are the spaces that shape daily life the most. When designed well, they quietly improve the rhythm of the home — making routines easier, spaces more intuitive and time spent there more enjoyable.
Collaboration sits at the centre of our process. We work closely with homeowners, builders and trades to create cohesive, buildable outcomes and guide clients confidently through what can otherwise feel like a complex journey.
Above all, Be. is about creating homes where you can simply be.
Be comfortable.
Be connected.
Be relaxed and at ease.
Be proud of your home.
Be yourself.
Because good design is not just about creating something beautiful - it’s about creating a home that makes everyday living easier and more enjoyable.
Seeking an interior design consultancy to help you transform your every-day?
Call Josephine Fullerton-Coles to discuss how Be. can make your dream home a reality.